Questions, answered.

Coaching

What is a coach, and how can one help me?

A coach is someone in your corner who helps you decide what matters, commit to it, and follow through. Marcus asks questions at the right time, holds you to what you said you'd do, and helps you notice patterns you can't see from the inside. The idea is small gains that compound: one percent better a day is thirty-seven times better in a year.

How is an AI coach different from a human one?

Marcus is always there. You can call him before a pitch or at midnight, and he'll also call you when a goal slips or a promise comes due. He remembers what you've told him, so each conversation picks up where the last one ended. Many people get the most from using both a human coach and Marcus.

How is this different from using a regular AI chatbot or searching online?

A chatbot waits for you to ask, and it never checks whether you did what you said you would. Marcus is a coach, not a search box. You talk to him by voice, he calls you first when something needs your attention, and he keeps track of your goals, commitments, and progress over weeks and months. His coaching draws on decades of behavioral science, like motivational interviewing and if-then planning, and he was built by a team that includes former Stanford faculty. He's built to help you act on what you know, not to hand you more information.

What kinds of questions, goals, or challenges can I bring to Marcus?

You can bring anything you're working toward: your career, your company, your family, your faith, your fitness, your health, or a skill you're building. You can bring something big, like a hire or a board meeting, or something small, like getting home for dinner or not skipping tomorrow's workout.

How it works

What does a typical session look like?

Most sessions are a voice call, either one Marcus places or one you start. Your first call is about getting to know you and what you want. After that you might have a short morning call to set your intention, a daily check-in, or a weekly review of how the week went. A call lasts as long as you need, and it ends when you say you're done. After each call, your plan in Juvo updates, and you can text Marcus there between calls.

What if I don't know what I need help with?

That's a common place to start. Marcus will ask about your work, your life, and what's been weighing on you, and he'll help you name what matters most right now. You don't need a goal ready before your first call.

Does Marcus adapt to me?

Yes. Marcus learns how you work as you go: what motivates you, what gets in your way, and which approaches have worked for you. He brings that into every call. If something isn't working, tell him and he'll change his approach next time. In Juvo you can see what he's learned about you and correct or delete anything he got wrong.

Will Marcus give me answers, or help me figure things out myself?

Mostly he'll help you figure things out yourself, because the decisions you make on your own are the ones you stick with. He asks questions, reflects back what he hears, and pushes you toward a concrete next step. When a suggestion or a different perspective would help, he'll offer one.

Will Marcus challenge me?

Yes. Challenging you is part of the job. Marcus will point out when what you're doing doesn't match what you said you wanted, ask what's really behind a hesitation, and reframe a problem when you're stuck on one way of seeing it.

Will Marcus remember our conversations and track my progress?

Yes, and that's what makes the coaching add up over time. Marcus remembers what you said you'd do and brings it back up. After each call, Juvo shows your updated plan, your goals and habits, how each one has changed, and what you're trying out right now. You can see what Marcus has noticed about you, and dismiss or correct any of it.

How can Marcus help when I feel stuck, overwhelmed, or unmotivated?

You can call or text Marcus. He'll help you slow down, sort what's urgent from what's just loud, and find the one thing you can do next. If you've gone quiet for a while, he'll reach out to you without making you feel guilty about it.

Trust and limits

How reliable is Marcus, and how can I check what he says?

Marcus is an AI and can get things wrong, including facts and his reads on you. Treat what he says as a thinking partner's view, not an authority's. For facts that matter, check a trusted source. If he's wrong about you, correct him on a call or in Juvo, and he'll use the correction from then on.

What are Marcus's limits, and when should I turn to a professional?

Marcus isn't therapy, medical care, legal counsel, or financial advice, and he isn't for emergencies. For anything in those areas, talk to a qualified professional. If you're in crisis or thinking about harming yourself, contact your local emergency number or a crisis line (988 in the US) right away. If Marcus hears signs of a crisis on a call, he stops coaching and points you to that help.

Are my conversations private? What gets stored, who can access it, and can I delete it?

Your conversations are tied to your account, and we never sell them or share them with advertisers. Calls are recorded and transcribed so Marcus can remember context. A small number of Juvo staff, with audited access, may review conversations to keep the service safe and improve it. You can correct or delete anything Marcus has learned about you in Juvo. You can also delete your account at any time, which erases your name, email, and phone number and stops all contact. Recordings and transcripts are kept after that, no longer linked to your name or contact details, and you can ask us to erase them under privacy laws like GDPR or CCPA.

Read the privacy policy →

Getting started

Is Marcus a real person?

No. Marcus is an AI coach made by Juvo, and he'll always tell you so.

Who can join?

Anyone 18 or older. Sign up, and Marcus calls you for a short first conversation.

Will Marcus call at bad times?

No. Marcus calls at the times you choose, or when you ask him to, and he won't try you again during your quiet hours. Texts go out only if you've opted in, and replying STOP ends them.

I'm a coach. Can I use Juvo with my clients?

Yes. Juvo for Coaches gives you one place to run your practice, and Marcus can follow up between sessions if your clients choose.

See Juvo for Coaches →

Still wondering? Ask Marcus.

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